Regina Brix is a Permanent Affiliate Professor at the Turin Campus, where she teaches Strategic Marketing and Branding across various master’s programs, including the Full-time MBA, MIM, BIM, the Specialized Master in International Food & Beverage Management, and Luxury Management. Her areas of specialization include Food & Beverage Management and Branding, as well as Luxury Branding. With more than 20 years of professional experience in senior marketing roles within international companies in Germany, China, and Italy, she offers a valuable combination of theoretical expertise and practical, hands-on insight, enriched by an extensive network of industry contacts. An additional focus of her teaching is Food Waste Management—an increasingly critical topic in the broader field of sustainability.