Research Publications

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13052 publications

Paper presented in a Conference

2010

FOUQUAU, J., A.-L. DELATTE

International reserve hoarding, a TV-PSTR approach

in Actes du congrès de l'AFSE, 2010, Nanterre, France

Paper presented in a Conference

2010

SCHMID, S., T. KOTULLA

International Standardisation and Adaptation of Product Strategies: A New Approach to a 50-Year-Old Debate in International Marketing and Management

in 18th Annual CIMaR Conference, 2010, Oslo, Norway

Paper presented in a Conference

2010

SCHMID, S., T. KOTULLA

International Standardization and Adaptation of Product Strategies: A New Approach to a Controversial Debate in International Marketing and Management

in 36th Annual Conference of the European International Business Academy, 2010, Porto, Portugal

Paper presented in a Conference

2010

SCHMID, S., T. KOTULLA

International Standardization and Adaptation: A Literature Analysis and a Theoretical Framework

in 30th Annual Meeting of the Academy of Management, 2010, Montreal, Canada

Paper presented in a Conference

2010

S. MERCADO, M. FALKENSTEIN

International Strategic Partnering for Business Schools

in Proceedings of the 22nd Annual EAIE Conference, 2010, Nantes, France

Chapter

2010

BANCEL, F.

Internationalisation of the shareholding of Large Companies

in Handbook of top management teams., BOURNOIS F., DUVAL-HAMEL J., ROUSSILLON S., SCARINGELLA J. L. Eds, Palgrave Macmillan, pp. pp. 649-653 5 p., 2010

Book

2010

HAAS, G.

Internet Marketing

ED. EBG, 2010

Debate; Point of view; Editorial,…

2010

VOYER, B., G.

Interview on the "big-lottery win" and psychological consequences of winning the lottery

2010, BBC1 BREAKFAST NEWS

Journal Article

2010

DOST, F.

Introducing the WOM Transmitter in Generational World of Mouth: Why Consumers Refuse to Transmit Positive or Negative Word of Mouth

ADVANCES IN CONSUMER RESEARCH, 2010, vol. vol. 38

Paper presented in a Conference

2010

KAPLAN, A. M., M. HAENLEIN

Investigation of differences in diffusion between positive and negative Word-of-Mouth

in Proceedings of the Association for Consumer Research Conference, 2010, Jacksonville, United States

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