Improbable Chair by Galeries Lafayette Art Thinking

See this page in
French[FR]

 



The Improbable Chair by Galeries Lafayette is all about bringing together artists and entrepreneurs, linking art with business in a new way.

It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the "improbable" to think like creators. Through a unique method called "Art Thinking," developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.

 

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette

A few words from
Guillaume Houzé
Brand and Communications Director, Galeries Lafayette group

“The Improbable Chair is all about bringing together artists and entrepreneurs, linking art with business in a new way. It supports creative practices by connecting artists with entrepreneurs, businesses with cultural institutions, and artistic creation with business strategy. It encourages everyone to embrace the ‘improbable’ to think like creators. Through a unique method called ‘Art Thinking’, developed at ESCP, the Galeries Lafayette group and ESCP offer a way to support, encourage, and spread the act of creation.”

Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group Photo Credit: ©Lucasziwel

Sylvain Bureau, Scientific Director

A few words from
Sylvain Bureau
Professor at ESCP Business School
Scientific Director of the Improbable Chair

“Our initial belief was simple: to make creation accessible to as many people as possible. To achieve this, we developed a method called Art Thinking, which characterises how artists, entrepreneurs, and scientists go through similar steps in the creative process, such as gift-giving, deviating, destroying and drifting. For 15 years, our Art-Thinking seminars have trained thousands of students, entrepreneurs, managers, and researchers across a dozen countries and twenty universities and schools. Partnering with Galeries Lafayette group, a company with a strong entrepreneurial DNA, our chair combines theory and practice to amplify this approach and promote creators and creation in the broadest sense.”

Professor Sylvain Bureau, Scientific Director of the Improbable Chair

Objectives

The Chair has two major complementary goals:

  • Support scientific research to better understand creative practices
  • Teach the Art Thinking method and spread the Improbable pedagogy worldwide

Art Thinking not only helps participants unleash their innate creative potential; it also promotes collaboration, listening, leadership, negotiation, and constructive dialogue. Participants learn to question themselves, leverage failure, establish partnerships, and develop an agile approach to uncertainty.

Three areas of activity

Research and development

  • Scientific publications
  • Doctoral theses and final dissertations
  • Improbable Siesta: seminar bringing together researchers, artists, and experts in creation
Teaching

  • Spreading the Improbable method at ESCP and beyond
  • Designing initial training in Art Thinking
  • Training Art Thinking instructors
Events

  • Conferences and workshops on Art Thinking
  • Exhibitions and Improbable openings
  • Improbable residencies (art­ist/sci­en­tist/­en­tre­pre­neur triads)

“This Chair is the story of an encounter between visionary creators who understood early on how future generations of students and entrepreneurs would need artistic and creative practices to prepare for the world of tomorrow. Through this collaboration, ESCP is grateful to the Galeries Lafayette group for opening up new playgrounds for unprecedented and improbable creations!”

Pascale Pernet, Director of chairs and corporate sponsorship
ppernet@escp.eu

Focus on...

Group photo at the inauguration of the Improbable chair

Article

When Art meets Entrepreneurship

On Tuesday, 19th March 2024, Léon Laulusa, Dean and Executive President of ESCP, Jean-Stéphane Arcis, President of the ESCP Foundation, Philippe Houzé, Chairman of the Management Board of the Galeries Lafayette group, and Guillaume Houzé, Brand and Communications Director, Galeries Lafayette group, signed the first Chair dedicated to artistic and entrepreneurial creation.

Display :
13042 publications

Chapter

2023

ARNAUD, G.

La pugnacité généreuse

in L'Humaniste passionnée par le terrain. Hommage au Professeur Françoise Chevalier., Michel Kalika Ed., EMS Editions, pp. 69-71, 2023

Paper presented in a Conference

2023

HOANG, C., X. LIU

Language Matters: How Language Moderates the Impact of Online Reviews on Customers’ Hotel Preference

in European Association for Consumer Research Conference 2023, 2023, Amsterdam, Netherlands

ESCP Impact Papers

2023

BEYNEIX, I.

Law and the extension of art to new digital productions: the creation of NFTs

2023, ESCP Impact Papers

Published Case Study

2023

FORTERRE, D., A. CASTEL

Le cabinet Castel: au coeur du COVID chez LABM

2023, CCMP, France

Edited Special Issue

2023

BOUILLOUD, J. -P., M. ARMELLINO-VALLET, A. VINCENT-BUFFAULT

Le consentement

2023, NOUVELLE REVUE DE PSYCHOSOCIOLOGIE, France

Other contribution

2023

CHEKROUN, D.

Le contrôle des investissements étrangers en France

2023, France

Journal Article

2023

FOUQUAU, J., S. BELAOUNIA

Le degré d’internationalisation : un facteur modérateur du lien entre la participation institutionnelle et la structure du capital

FCS REVUE FINANCE CONTROLE STRATEGIE, 2023

ESCP Impact Papers

2023

BEYNEIX, I.

Le droit face à l'élargissement du champ artistique aux nouvelles productions numériques : la création de NFT

2023, ESCP Impact Papers, France

Debate; Point of view; Editorial,…

2023

BEYNEIX, I.

Le droit, rempart de l'art et des médias face aux NFT

2023, ECHOS (LES), France

Debate; Point of view; Editorial,…

2023

BEYNEIX, I.

Le durcissement du droit de la RSE oblige les sociétés à être vraiment des entreprises citoyennes

2023, LE MONDE, France