Gaston-Breton Charlotte | ESCP Business School

Charlotte Gaston-Breton

Full Professor of Consumer Psychology

Department : Marketing
Campus : Madrid

Charlotte Gaston-Breton is currently a Full Professor in the European Marketing Department at ESCP Business School. She is the Coordinator of the European Marketing Department and the co-Academic Director of the online Executive Master in International Business (EMIB). She is the scientific director of the Research Centre on Well-Being in Management (RCWB, https://escp.eu/research-center-well-being-rcwb). Previously, she worked at the University Carlos III of Madrid and at the University Paris Ouest Nanterre. She has been invited by research centres such as the Stern Business School (New York University) and the Haas Business School of Berkeley (California). Her research areas deal with consumer experiences and psychology. She has published books, articles in international journals (e.g., Marketing Letters, International Marketing Review, Journal of Business Research), national journals (e.g., Recherche et Applications en Marketing, Décisions Marketing), and conferences. She holds a HDR (authorized to steer researches) from Paris I Panthéon Sorbonne and a Ph.D. from the University Paris Dauphine Her consultancy activities are related to customer experience and data analysis for consumer goods (L'Oréal, Carrefour), insurance companies (AXA, REALE), advertising agencies (BDDP Conseil, Havas Media), and marketing research industries (GfK, Symphony).

PUBLICATIONS

Display:

15 publications

Conference Presentations

2024

VOYER, B., G., R. RAHAJASON, H. GONZALEZ JIMENEZ, C. GASTON-BRETON

Beyond Adoption: Motivations to Continuous Chatbot Usage

Australian & New Zealand Marketing Academy Conference (ANZMAC)

ESCP Impact Papers

2024

GASTON-BRETON, C., A. CAÑIBANO

From Hedonic to Eudaimonic experiences of well-being: Towards a purposeful future for customers and employees

ESCP Impact Papers

2024

CAÑIBANO, A., C. GASTON-BRETON

From Hedonic to Eudaimonic experiences of well-being: Towards a purposeful future for customers and employees

ESCP Impact Papers, 2024-42-EN

Media

2022

GASTON-BRETON, C., B. , G. VOYER, M. KASTANAKIS, J. LEMOINE

Here's how companies can truly improve employee well-being

World Economic Forum

Media

2022

GASTON-BRETON, C

Consumers need means of escape and self-development

The Choice

PhD / HDR Dissertation

2022

GASTON-BRETON, C.

Le Bonheur est dans le prix!

Université Paris I - Panthéon-Sorbonne, 84

Academic Articles

2021

VOYER, B., G., C. GASTON-BRETON, J. LEMOINE, M. KASTANAKIS

Pleasure, meaning or spirituality: Cross-cultural differences in orientations to happiness across 12 countries

JOURNAL OF BUSINESS RESEARCH, 134, 1-12

Conference Presentations

2021

VOYER, B., G., C. GASTON-BRETON, M. KASTANAKIS, J. LEMOINE

In pursuit of pleasure, meaning or spirituality? A comparison of cultural orientations and happiness

International Association for Cross-Cultural Psychology (IACCP)

ESCP Impact Papers

2021

LEE, H. -H. M., C. GASTON-BRETON

Mind the Self, then the world: A Discussion on the Dark Side of Mindfulness Practices

ESCP Impact Papers, 2021-29-EN

Media

2021

GASTON-BRETON, C

It's not rocket science, it's well-being science!

The Choice

Research and expertise

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Conference Presentations

2024

Beyond Adoption: Motivations to Continuous Chatbot Usage

ESCP Impact Papers

2024

From Hedonic to Eudaimonic experiences of well-being: Towards a purposeful future for customers and employees

ESCP Impact Papers

2024

From Hedonic to Eudaimonic experiences of well-being: Towards a purposeful future for customers and employees

Media

2022

Here's how companies can truly improve employee well-being

Media

2022

Consumers need means of escape and self-development

PhD / HDR Dissertation

2022

Le Bonheur est dans le prix!

Academic Articles

2021

Pleasure, meaning or spirituality: Cross-cultural differences in orientations to happiness across 12 countries

Conference Presentations

2021

In pursuit of pleasure, meaning or spirituality? A comparison of cultural orientations and happiness

ESCP Impact Papers

2021

Mind the Self, then the world: A Discussion on the Dark Side of Mindfulness Practices

Media

2021

It's not rocket science, it's well-being science!

Research and expertise