Jallat Frédéric | ESCP Business School

Frédéric Jallat

Full Professor of Pricing and Customer Value Management

Department : Marketing
Campus : Paris

Frédéric Jallat is a Professor of Marketing, Academic Director of the MSc. in Biopharmaceutical Management (Paris & London), and an Associate Researcher at the New Platform Strategies chair at ESCP Business School. His expertise covers disruptive innovation, geo-economics, macro-marketing, pricing, CRM, and managing high-tech/high-touch interactions within organizations. He has published over 30 academic articles and co-authored 15 books and chapters. Frédéric is a Member of the Harvard Business Review Advisory Council and teaches at Sciences Po. Paris, the Pasteur Institute, and the French Fashion Institute (IFM). A graduate of New York University (ITP), with a PhD from ESSEC and the University of Aix-Marseille III, he also holds a Master in Law from Panthéon-Sorbonne University. Frédéric has been a visiting professor at over 20 institutions across five continents, including NYU, Stanford, Thammasat, the Chinese University of Hong Kong, Bocconi, the Copenhagen Business School, Universidad de Los Andes, and the Foreign Trade Academy of Russia. Largely involved in the healthcare and biopharma sectors, Frédéric is Vice-President of S3Odéon, a not-for-profit organization which aims to bring science, healthcare and society closer together and offers a reflection on the forthcoming healthcare challenges and solutions. He is a member of the board of the Healthcare Data Institute (HDI), a think-tank devoted to accelerate the implementation of data governance among healthcare players, and contribute to transforming health data into a major competitive asset at a European level, and is part of the scientific committee of the Boston-Paris Biotech Summit, fostering biotech and pharma synergies between Europe and the USA. Frédéric co-created an online initiative with Professor Franco of the Pasteur Institute, Advances in Healthcare Entrepreneurship, focused on healthcare entrepreneurship and innovation. A passionate traveller, jazz lover, and cinema enthusiast, Frédéric has visited over 70 countries, all of which have nourished and shaped his existence.

PUBLICATIONS
AWARDS AND HONORS

Le Marketing : Etudes, moyens d'action, Stratégie

Dunod, 480

Search faculty publications

ESCP Impact Papers

2024

Understanding the importance of political risk today: Insights for thriving in a global, unstable, turbulent landscape

ESCP Impact Papers

2024

Discrimination, inclusion et technologies de santé : La FemTech à l’aune de la donnée et de l’accès à l’innovation

Books

2023

Le marketing aujourd’hui

Chapters

2023

Service as a dominant logic and its implication for pricing

ESCP Impact Papers

2023

Innovation thérapeutique et santé numérique - Les promesses de l’Intelligence Artificielle sur l’amélioration du parcours de soins en cancérologie

ESCP Impact Papers

2022

Why are leaders not taking political risks seriously enough despite a turbulent international business environment and geopolitical instability?

ESCP Impact Papers

2021

De la RSE à la responsabilité macro-sociétale Réchauffement climatique et réémergence des maladies infectieuses – un défi de santé publique à l’échelle mondiale

Books

2019

Décodez la persuasion

Books

2018

Gestion de la Relation Client : Expérience client, Performance relationnelle et Hub relationnel

Books

2016

Le Marketing : Etudes, moyens d'action, Stratégie

Research and expertise

Academic Director – MSc. in Biopharmaceutical Management (MsM - Paris & London)

Associate Researcher of the New Platform Strategies Chair Sonepar / ESCP Business School

Scientific Director – Doctorate in Business Administration (DBA - UAE)

Scientific Director for Regional seminars in China & SEA – Executive MBA

Deputy Director - Business & Law Division (Athens Institute, ATINER - Greece)

Member - Harvard Business Review Advisory Council

Secretary General - S3Odéon (Sciences, Santé & Société)

Member of the board - Healthcare Data Institute (HDI)

Member of the scientific committee - Boston Biotech Summit

Affiliated Professor - Sciences Po. Paris

Affiliated Professor - French Fashion Institute (IFM)

Research and expertise