Kupp Martin | ESCP Business School

Martin Kupp

Full Professor of Entrepreneurship and Strategy

Department : Entrepreneurship
Campus : Paris

Martin Kupp is professor for entrepreneurship and strategy at ESCP Business School, Paris and a visiting professor at the European School of Management and Technology (ESMT), Berlin. He received his doctoral degree from the University of Cologne.

Martin’s area of expertise lies in entrepreneurship, strategic innovation, competitive strategy and organizational creativity. He has worked for clients such as Adeo, Bosch, Bertelsmann, Elior, Canal+, Axel Springer, ThyssenKrupp, Siemens, MAN, Coca-Cola, Deutsche Bank, and Deutsche Telekom. Martin’s current research interests focus on entrepreneurship in established companies, entrepreneurial decision making, scaling ventures, deep tech entrepreneurship and creativity.

Martin’s recent publications have appeared in Harvard Business Review, California Management Review, MIT Sloan Management Review, Journal of Business Strategy, Business Strategy Review, Journal of Family Business Management, and Strategyt & Leadership. He has appeared as a business commentator on CNBC, and frequently speaks at industry conferences and events. He serves on the executive board for The Case Centre and teaches case writing and case teaching at academic institutions around the world. He is on the list of the Top 50 best selling case authors globally by The Case Centre.

In 2019 Martin co-founded with Francesco Volpe the first continental European fusion start-up, Renaissance Fusion. In 2024 more than 60 people were working at Renaissance Fusion in Grenoble, France.

PUBLICATIONS

Display:

15 publications

Academic Articles

2024

KUPP, M., A. BRINK, L. -D. BENYAYER

Decision-making in organizations: should managers use AI?

JOURNAL OF BUSINESS STRATEGY, Vol. 45 No. 4, 267-274

Case Studies

2023

KUPP, M., I. BLAL, J. ANDERSON

MEWS - Re-inventing the Customer Journey in the Hospitality Industry

Case Center

Other Intellectual Contributions

2023

KUPP, M., J. RAYPORT, D. SOLA

L’extrapolation, ou la maîtrise de la rentabilité

HARVARD BUSINESS REVIEW FRANCE, 71-83

Other Intellectual Contributions

2023

KUPP, M., D. SOLA, J. RAYPORT

Wie Start-ups gross werden

HARVARD BUSINESS MANAGER, Vol 45, August, 63-71

Other Intellectual Contributions

2023

KUPP, M., D. SOLA, J. RAYPORT

The Overlooked Key to a Successful Scale-Up

HARVARD BUSINESS REVIEW, January/February 2023

Academic Articles

2022

KUPP, M., G. RENNINGS, M. WUSTMANS

Dedicated business model innovation units: do they work? A case study from Germany

JOURNAL OF BUSINESS STRATEGY, 43 (3), 168 - 174

Chapters

2022

KUPP, M., T. NEBEL

Nachhaltigkeitsmarketing

In: Betriebliches Nachhaltigkeitsmanagement, Baumast, A. and Pape, J. Eugen Ulmer, 305-326

Case Studies

2021

KUPP, M., J. PEPPARD

Driving digital transformation at Faurecia

The Case Center

Chapters

2021

KUPP, M., M. VOETH, U. HERBST

Marketing

In: Betriebswirtschaft fuer Fuehrungskraefte, Busse von Colbe, W.; Coenenberg, A.; Kajueter, P.; Linnhoff, U.; Pellens, B. Schäffer-Poeschel, 157-198

Media

2021

KUPP, M

Only startups can move deeptech out of the lab

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Academic Articles

2024

Decision-making in organizations: should managers use AI?

Case Studies

2023

MEWS - Re-inventing the Customer Journey in the Hospitality Industry

Other Intellectual Contributions

2023

L’extrapolation, ou la maîtrise de la rentabilité

Other Intellectual Contributions

2023

Wie Start-ups gross werden

Other Intellectual Contributions

2023

The Overlooked Key to a Successful Scale-Up

Academic Articles

2022

Dedicated business model innovation units: do they work? A case study from Germany

Chapters

2022

Nachhaltigkeitsmarketing

Case Studies

2021

Driving digital transformation at Faurecia

Chapters

2021

Marketing

Media

2021

Only startups can move deeptech out of the lab

Research and expertise

News

Announcing the Winners of the 2025 Innovation Prize

Prof. Rand Gerges-Yammine shares insights on design thinking in entrepreneurship