Display:
15 publications

Academic Articles

2024

KUPP, M., A. BRINK, L. -D. BENYAYER

Decision-making in organizations: should managers use AI?

JOURNAL OF BUSINESS STRATEGY, Vol. 45 No. 4, 267-274

Case Studies

2023

KUPP, M., I. BLAL, J. ANDERSON

MEWS - Re-inventing the Customer Journey in the Hospitality Industry

Case Center

Other Intellectual Contributions

2023

KUPP, M., J. RAYPORT, D. SOLA

L’extrapolation, ou la maîtrise de la rentabilité

HARVARD BUSINESS REVIEW FRANCE, 71-83

Other Intellectual Contributions

2023

KUPP, M., D. SOLA, J. RAYPORT

Wie Start-ups gross werden

HARVARD BUSINESS MANAGER, Vol 45, August, 63-71

Other Intellectual Contributions

2023

KUPP, M., D. SOLA, J. RAYPORT

The Overlooked Key to a Successful Scale-Up

HARVARD BUSINESS REVIEW, January/February 2023

Academic Articles

2022

KUPP, M., G. RENNINGS, M. WUSTMANS

Dedicated business model innovation units: do they work? A case study from Germany

JOURNAL OF BUSINESS STRATEGY, 43 (3), 168 - 174

Chapters

2022

KUPP, M., T. NEBEL

Nachhaltigkeitsmarketing

In: Betriebliches Nachhaltigkeitsmanagement, Baumast, A. and Pape, J. Eugen Ulmer, 305-326

Case Studies

2021

KUPP, M., J. PEPPARD

Driving digital transformation at Faurecia

The Case Center

Chapters

2021

KUPP, M., M. VOETH, U. HERBST

Marketing

In: Betriebswirtschaft fuer Fuehrungskraefte, Busse von Colbe, W.; Coenenberg, A.; Kajueter, P.; Linnhoff, U.; Pellens, B. Schäffer-Poeschel, 157-198

Media

2021

KUPP, M

Only startups can move deeptech out of the lab

Sifted

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