Laura Reyero is an Associate Professor in the Marketing Department at the Madrid cam-pus. With deep expertise in political marketing, she has made significant contributions to the field, including the publication of a book with one of Spain's most prestigious publish-ers, Tecnos, along with numerous academic and popular articles. In addition to her academic pursuits, Laura is a specialist in the commercial area of Fast-Moving Consumer Goods (FMCG), having spent many years in this sector. She has held leadership positions and was part of the executive team at renowned companies such as Uni-lever, Kraft Foods, Colgate-Palmolive, London International Group, and Altadis. Laura is also an accomplished entrepreneur, having successfully launched two ventures. Her first was a beauty and health business that created 50 jobs, followed by a strategic marketing consultancy (EMK) that served a diverse range of clients, including Telefónica España, UNICEF, PepePhone, and SelfBank, among others. With extensive teaching experience at prestigious universities and business schools across Europe and Latin America, Laura imparts knowledge in strategic marketing, marketing planning, branding, and market research, among other topics. Her passion for education and her wealth of experience make her a valuable asset to her students and the academic com-munity. In recent years, Laura has collaborated on the design and development of executive educa-tion seminars for companies, always in the commercial area. Laura’s educational background includes a PhD in Economics and a Bachelor’s in Econom-ics and Business Administration from the Universidad Complutense de Madrid, an MBA from IE Madrid, an Executive Development Programme from Ashridge, and a Master’s in International Commerce from IEDE Madrid.