Research Publications

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13052 publications

Paper presented in a Conference

2005

MURATBEKOVA-TOURON, M., C.-H. BESSEYRE DES HORTS

Managing the Introduction of an Organizational Practice: Evidence from a French Multinational Enterprise (MNE)

in Proceedings of the the 8th conference on International Human Resources Management "Making a Difference in a World of Differences", 2005, Australia

Chapter

2005

CARBONE, V.

Manpower and Skills

in International Maritime Transport: perspectives., LEGGATE H., MORVILLO A., CONVILLE J Mc. (eds), Taylor and Francis, 2005

Edited Book / Textbook

2005

A. J. KIMMEL, E. TISSIER-DESBORDES

Marketing communication

Oxford University Press, Oxford [New York], United States, 2005

Chapter

2005

BADOT, O.

Marketing méditerranéen et marketing postmoderne : un oxymore ?

in Marketing Méditerranéen et postmodernité., CARU A., COVA B., SILVA F. (eds), Euromed, pp. pp 107-124 18 p, 2005

Paper presented in a Conference

2005

BADOT, O., L. GRAILLOT

Marketing méditerranéen ou marketing hyperréel : tentative d'éclaircissement à partir du cas L'Occitane

in Actes de la Journée d'Étude `Marketing Méditerranéen : Pensée Méditerranéenne Appliquée au Marketing et/ou Marketing Appliqué dans l'Espace Méditerranéen ?', Université Bocconi, 2005, Milan

Journal Article

2005

JALLAT, F., F. ANCARANI

Marketing sur internet

REVUE FRANCAISE DE GESTION, September 2005, vol. n° 158, vol. 31, pp. pp 207-224 18p

Paper presented in a Conference

2005

GEUSER, F. D., S. MOORAJ, D. OYON

Measuring the Value Creation and the Sources of Value of the Balanced Scorecard: an Empirical Assessment of the BSC

in Proceedings of the 2005 American Accounting Association Annual Meeting, 2005, San Francisco

Paper presented in a Conference

2005

ANDREANI, F., J. -C. ANDREANI

Méthodes d'analyse et d'interprétation des études qualitatives

in International Marketing Trends Conference, 2005, Paris, France

Chapter

2005

HEILBRUNN, B.

Métis ou la religiosité pâtissière

in PH 10 : pâtisserie Pierre Hermé., HERME P. Ed., Agnès Vienot, 2005

Chapter

2005

HEILBRUNN, B.

Métissage

in Dictionnaire culturel du tissu., DEBRAY R., HUGUES P. (eds), Babylone / Fayard, 2005