Research Publications

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13052 publications

Journal Article

2004

COEURDEROY, R.

Management stratégique et structure financière des entreprises : la question clef de l'innovation dans la décision d'ouverture en bourse du capital

GESTION 2000, 2004, vol. Vol. 21, n°4, pp. pp. 75-86 12 p.

Paper presented in a Conference

2004

ZARLOWSKI, P., N. MOTTIS

Managing financial markets expectations : the rise of investor relations services in French listed companies

in Proceedings of 16th Asian-Pacific Conference on International Accounting Issues, 2004, Séoul

Edited Book / Textbook

2004

DAYAN, A., A. BURLAUD, F. FRERY, S. MACE, C. SIMON, C. THIBIERGE

Manuel de gestion

Ellipses, Paris, France, 2004

Chapter

2004

MACE, S., A.-M. SCHLOSSER, D. MANCEAU, E. A. ET ALII

Marketing

in Manuel de gestion., DAYAN A. (ed.), AUF / Ellipses, 2004

Journal Article

2004

KAYNAK, E., F. JALLAT

Marketing in Western Europe

JOURNAL OF EUROMARKETING, 2004, vol. Vol. 14, n° 1/2, pp. pp. 1-14 14 p.

Textbook

2004

PRIME, N., J.-C. USUNIER

Marketing international

2004, Gestion, Paris, France

Book

2004

PRIME, N., J.-C. USUNIER

Marketing international

Vuibert Gestion, 2004

Edited Book / Textbook

2004

E. KAYNAK, F. JALLAT

Marketing issues in Western Europe

International Business Press, Binghamton [New York], United States, 2004

Paper presented in a Conference

2004

BADOT, O.

Marketing méditérranéen et marketing postmoderne : un oxymore ?

in Actes de la Journée d'Etude `Marketing Méditérranéen, Marketing Postmoderne : Identités et Différences', Euromed Marseille, 2004, Marseille

Journal Article

2004

LADO COUSTE, N., E. MARTINEZ-ROS, A. VALENZUELA

Marketing Strategy as an explanatory variable of market selection: A simultanerous modeling approach

INTERNATIONAL MARKETING REVIEW, 2004, pp. pp 573-597 25 p.

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