Research Publications

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13045 publications

Journal Article

2015

GASTON-BRETON, C., L. C. DUQUE

Utilitarian and hedonic promotional appeals of 99-ending prices: The influence of decision making style

EUROPEAN JOURNAL OF MARKETING, 2015, vol. 49, 1/2, pp. 212-237

Journal Article

2015

WERHAHN, D., R. MAUER, T. C. FLATTEN, M. BRETTEL

Validating effectual Orientation as Strategic Direction in the Corporate Context

EUROPEAN MANAGEMENT JOURNAL, 2015, vol. Vol. 33, Issue 5, pp. pp. 305-313 (9 p.)

Book

2015

J.-F. MESSIER

Vendeur du 3ème millénaire

Mercuri International, 2015

Radio Talk

2015

DESLANDES, G.

Vers le ménagement du management ?

2015, Service Public, France Inter

Chapter

2015

WILKEN, R., F. JACOB

Vom Produkt- zum Lösungsanbieter

in Handbuch Business-to-Business Marketing., BACKHAUS K., VOETH M. (eds), Springer Gabler, pp. 147-164, 2015

Journal Article

2015

FRÉRY, F.

Votre entreprise est-elle menacée d'uberisation ?

HARVARD BUSINESS REVIEW, 2015

Journal Article

2015

VOYER, B., G.

What corporate culture for the office of the future?

INFO, 2015, pp. p. 41

Journal Article

2015

EVANS, A. J.

What is the Latin for 'Mayonnaise'? A Response to Bagus, Howden and Gabriel

JOURNAL OF BUSINESS ETHICS, 2015, vol. Vol. 131, Issue 3, pp. pp 619–623

Journal Article

2015

EISENBEISS, M., R. ROBERT WILKEN, B. SKIERA, M. CORNELISSEN

What Makes Deal-of-the-Day Promotions Really Effective? The Interplay of Discount and Time Constraint with Product Type

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2015, vol. Vol. 32, Issue 4, pp. pp. 387-397 (11 p.)

Journal Article

2015

T. BRAUN

When cospecialization leads to rigidity: Path dependence in successful strategic networks

SCHMALENBACH BUSINESS REVIEW, 2015

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