As a Professor of Management, his work focuses on two complementary areas: management accounting and pricing, which he brings together in an elective course entitled *Strategic Management of Operating Margin*. This course offers a transdisciplinary modelling of price–volume strategies and their combined impact on activity, profitability, and risk indicators.

His book *Le levier prix* (*The Price Lever*, awarded the Prize of the Académie des Sciences Commerciales, 2005) illustrates this approach by identifying the levers that can amplify operational performance. His interest in pricing has also led him to explore innovative business models such as low-cost strategies and servitisation. He also teaches *Management Accounting and Pricing* courses.

Since joining ESCP, he has pursued a second line of inquiry: developing a more interactive, technology-enhanced pedagogy. A pioneer in synchronous and asynchronous online teaching, he uses digital tools to make students’ thinking visible—what they understand, misunderstand, or hesitate about—and to transform these traces of learning into co-constructed pedagogical resources.

The data collected are then returned to students, who can use them autonomously to deepen and extend their learning. His pedagogical epistemology is grounded in a socio-constructivist approach: an active pedagogy that aims to build meaning collectively rather than transmit it.

It rests on an ethical and methodological principle he summarises in one word: “spo(i)liation”, that is, avoiding the premature revelation of what students can discover by themselves, while providing timely support when needed. His teaching philosophy also emphasises the development of metacognitive capacities: students are invited not only to act, but to observe themselves in action—to understand why they act, and why they are asked to act.

These ideas are central to his forthcoming book, to be published by De Boeck in 2026, *Comment enseigner autrement avec les QCM électroniques: de la notation à l’apprentissage*.

A graduate of ESCP, he completed a post-graduate DEA in Management and Administration. He earned a PhD in Education Sciences in 2020 at the University of Paris Nanterre, within the CREF research centre (Centre de Recherche Éducation et Formation) – APFORD Laboratory (Apprenance, Formation, Digital).