Display:
15 publications

Academic Articles

2025

PREECE, C., P. ROJAS-GAVIRIA, B. CAPPELLINI, F. KERRIGAN, P. HEWER, L. HIGGINS, F. SOBANDE

Let’s ROC: a dynamic experience-based roadmap for relational engagement

EUROPEAN JOURNAL OF MARKETING

Academic Articles

2024

PREECE, C., V. RODNER, L. WHITTAKER

Multiple embodiment relations: sense-making in dissociative experiences

CONSUMPTION MARKETS & CULTURE, 27 (2), 191-215

Academic Articles

2024

PREECE, C., F. KERRIGAN, D. O'REILLY

Theorizing regressive nostalgia

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Academic Articles

2024

PREECE, C., A. SKANDALIS

Time to imagine an escape: Investigating the consumer timework at play in augmented reality

EUROPEAN JOURNAL OF MARKETING, 58 (1), 92-118

Academic Articles

2023

PREECE, C., L. WHITTAKER

Towards glitch pedagogy

JOURNAL OF MARKETING MANAGEMENT, 39 (1-2), 68-91

Academic Articles

2023

PREECE, C., B. CAPPELLINI, G. LARSEN, A. BHOGAL-NAIR, A. BRADSHAW, A. CHATZIDAKIS, C. GOULDING, D. I. KEELING, A. LINDRIDGE, P. MACLARAN, G. W. MARSHALL, E. PARSONS

Publish or perish

JOURNAL OF MARKETING MANAGEMENT, 39 (9-10), 841-851

Academic Articles

2023

NGUYEN, L. D., C. PREECE, D. VOM LEHN

Reframing art online through collective meaning-making

JOURNAL OF MARKETING MANAGEMENT, 39 (17-18), 1710-1737

Academic Articles

2023

PREECE, C., P. ROJAS-GAVIRIA, V. RODNER

Tourism research with ‘double-eyes’

ANNALS OF TOURISM RESEARCH, Volume 101, 103619

Books

2023

KERRIGAN, F., C. PREECE

Marketing the Arts

Routledge/Taylor & Francis, 313

Edited Special Issues

2023

PREECE, C., A. DASKALOPOULOU, H. SCHAU

Editorial: Troubled times demand heroes

MARKETING THEORY, 23 (1)

Research and expertise

Field of Expertise
Arts marketing
production and consumption
Branding and brand management
Experiential consumption
Critical marketing
Consumer culture theory
Research Centers
The Global Research Alliance In Luxury (GRAIL)
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