Prime Nathalie | ESCP Business School

Nathalie Prime

Full Professor of International business and sustainability

Department : Sustainability
Campus : Paris

Nathalie Prime is a Professor of International Business and Sustainability, MarketingTransition to Sustainability, and Cross-Cultural Management at ESCP Business School, ParisCampus. Her teaching and research interests: Responsible Business and Leadership in International Contexts, Marketing Transition to Sustainability, Personal Transition to Sustainability, particularly in consumption, and Education for Sustainable Development. Her industry work involves the mobility, and retailing and distribution sectors, with geographical and cultural focuses on fast-growing economies in Africa, Asia, and the Middle East. Her publications include journal articles and international academic communications. The book co-authored with Jean-Claude Usunier (HEC Lausanne), Marketing international,nDéveloppement des Marchés et Management Multiculturel (2nd edition, Éditions Vuibert, Paris), was awarded the Prize of the Académie des Sciences Commerciales in 2004. The enriched second edition of the book, Marketing international, marchés, cultures, organisations (Éditions Pearson Village Mondial), was published in 2018. Nathalie Prime was born in Gabon. She has taught in India, Vietnam, Algeria, Morocco, South Africa, Senegal, Togo, Ivory Coast, Madagascar, Lebanon, Bahrain, Abu Dhabi, Switzerland, Slovenia, Russia, and other European countries. At ESCP, she is currently the Scientific Director of two Master 2 Specialization Options (in International Business & Sustainability; in Responsible Innovation in Africa). She is also the founder and Scientific Director (with Prof. Caroline Verzat) of the Chaire Responsible Innovation in Africa, supported by the pan-African groups AXIAN and Attijariwafa Bank. She holds a Doctorate in Business Administration (International Marketing major) from Grenoble Université, as well as the French qualification for PhD supervision. She joined ESCP in 1992 and has managed several international programmes in France and abroad, including the Joint Management Development Programme in South Africa, the Executive Specialized Master in Marketing and Sales at CFVG (Centre Franco-Vietnamien d’Enseignement de la Gestion, in partnership with Paris-Sorbonne Université), and the Specialized Master in International Project Management in Paris.

PUBLICATIONS
AWARDS AND HONORS

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15 publications

ESCP Impact Papers

2024

VERZAT, C., N. PRIME

Europe–Afrique : le voyage apprenant pour découvrir ensemble le leadership responsable

ESCP Impact Papers, 2024-66-FR

Case Studies

2023

PRIME, N., A. AMIRALY, M. H. KOLAEE, P. KASAIJA

Electric Moto-Taxis Innovation in Low Income Countries: A Rider’s Perspective in Kampala

WDI Publishing

Case Studies

2023

PRIME, N., A. AMIRALY, M. HASSANIA KOLAEE, P. KASAIJA

Electric Moto-Taxis: A Low-Carbon Mobility Innovation in Kampala

William Davidson Institute Case Studies

Chapters

2023

WILKEN, R., N. PRIME

Reflections on Frank Jacob’s Contributions to the Literature on Intercultural Business Negotiations

In: Serving the Customer: The Role of Selling and Sales, Aichner, Thomas Springer Fachmedien Wiesbaden

Conference Presentations

2023

PRIME, N., K. PICOT-COUPEY, Z. DE MERCEY

Host-country Female Executives and External Legitimation Strategies of Foreign Subsidiaries: A Multi-theoretical Framework

ATLAS-AFMI

ESCP Impact Papers

2021

PRIME, N

Pédagogies transformatrices et émancipatrices dans l'éducation au développement durable : L’expérience intégrative des notes réflexives individuelles

ESCP Impact Papers, 2021-53-FR

ESCP Impact Papers

2021

PRIME, N

Transformative and emancipatory pedagogies in education for sustainable development: The integrative experience of individual reflective notes.

ESCP Impact Papers, 2021-52-EN

Books

2020

GOXE, F., N. PRIME, M. VIEGAS-PIRES

La recherche en management international: continuités et ruptures

Vuibert, 272

Academic Articles

2019

CAUSSAT, P., N. PRIME, R. WILKEN

How Multinational Banks in India Gain Legitimacy: Organisational Practices and Resources Required for Implementation

MANAGEMENT INTERNATIONAL REVIEW, 59(4), 561-591

Books

2018

PRIME, N., J. -C. USUNIER

Marketing international

Pearson, 478

Global Case Writing Competition

2023

First place Global Case Writing Competition on Energy innovation in low & middle income countries: PRIME, N., A. AMIRALY, M. H. KOLAEE, P. KASAIJA Electric Moto-Taxis Innovation in Low Income Countries: A Rider’s Perspective in Kampala

WDI Publishing

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ESCP Impact Papers

2024

Europe–Afrique : le voyage apprenant pour découvrir ensemble le leadership responsable

Case Studies

2023

Electric Moto-Taxis Innovation in Low Income Countries: A Rider’s Perspective in Kampala

Case Studies

2023

Electric Moto-Taxis: A Low-Carbon Mobility Innovation in Kampala

Chapters

2023

Reflections on Frank Jacob’s Contributions to the Literature on Intercultural Business Negotiations

Conference Presentations

2023

Host-country Female Executives and External Legitimation Strategies of Foreign Subsidiaries: A Multi-theoretical Framework

ESCP Impact Papers

2021

Pédagogies transformatrices et émancipatrices dans l'éducation au développement durable : L’expérience intégrative des notes réflexives individuelles

ESCP Impact Papers

2021

Transformative and emancipatory pedagogies in education for sustainable development: The integrative experience of individual reflective notes.

Books

2020

La recherche en management international: continuités et ruptures

Academic Articles

2019

How Multinational Banks in India Gain Legitimacy: Organisational Practices and Resources Required for Implementation

Books

2018

Marketing international

Research and expertise

News

Meet our alumni: Theresa Gerdes, Master in International Sustainability Management

PIVOTS 2025: Students from ESCP, ESSEC and HEC confront climate disinformation through collaboration, creativity and critical thinking

Global Case Writing Competition

2023

WDI Publishing

Research and expertise

News

Meet our alumni: Theresa Gerdes, Master in International Sustainability Management

PIVOTS 2025: Students from ESCP, ESSEC and HEC confront climate disinformation through collaboration, creativity and critical thinking