Schmitt Julien | ESCP Business School

Julien Schmitt

Full Professor of Sustainability and Marketing

Department : Sustainability
Campus : Paris

Julien Schmitt is a Professor of Sustainability and Marketing at the Paris Campus of ESCP Business School.

His main recent research interests focus on the necessary transition to sustainable consumption models, at the individual and structural levels, as well as the adpation of marketing practices to favor this transition. He also focuses on the psychological processes involved in various types of consumer responses, more especially in the context of sustainable consumption, media consumption, and in-store behavior.

His research has been published in academic journals such as Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, Marketing Letters, or Recherche et Applications en Marketing (RAM). Julien has also occupied the position of Associate Editor-in-Chief of the French leading academic journal in marketing Recherche et Applications en Marketing and he is a member of the Editorial Board of European Management Journal. He has received several awards for his research, including the 2010 FNEGE-AFM Award for the Best French PhD dissertation in marketing, the 2010 HEC Paris Foundation Award for the Best PhD Dissertation in Management, and the 2007 AFM-Havas Media Research Award.

He obtained his PhD from HEC Paris in 2009. He also holds a HDR (2020) and a MSc (2004) from University of Paris Dauphine-PSL, and has graduated from ESSEC (2002). Prior to join ESCP Europe, he has occupied several positions as an Assistant Professor at Loughborough University and Aston University (United-Kingdom). Previously, he spent several years in industry as a Brand Manager in different companies.

Since 2024, Julien has been the President of the French Marketing Association, which aims to support, promote, and enhance the impact of academic research in marketing in France, with a particular focus on helping young scholars develop their careers.

PUBLICATIONS
AWARDS AND HONORS

Applications mobiles et consommation éco-responsable

In: Le marketing au service du développement durable, Sihem Dekhili ISTE Ltd

FNEGE-AFM Award for the Best PhD Dissertation

2010

Annual award from FNEGE and AFM for the best PhD dissertation in Marketing

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Academic Articles

2024

Consumer Reconnection: Investigation of the phenomenon through the practice of mindful eating

Academic Articles

2024

Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options?

ESCP Impact Papers

2024

The role of established brands in turbulent times

ESCP Impact Papers

2024

Le rôle des marques en temps de crise

Chapters

2023

Consommation et Sobriété

Academic Articles

2021

Being a Family in a Digital World: How Digitalization Affects Family Identity Negotiation Through Consumption

Chapters

2021

Les analyses factorielles et l’analyse multidimensionnelle non-métrique

ESCP Impact Papers

2021

Creating Sustainable Value by Closing the Green Gap

Academic Articles

2020

A Sense of Who we Are: How TV Viewing Contributes to Negotiating Couple Identity

Chapters

2020

Applications mobiles et consommation éco-responsable

Research and expertise

News

Meet our alumni: Theresa Gerdes, Master in International Sustainability Management

PIVOTS 2025: Students from ESCP, ESSEC and HEC confront climate disinformation through collaboration, creativity and critical thinking

FNEGE-AFM Award for the Best PhD Dissertation

2010

Research and expertise

News

Meet our alumni: Theresa Gerdes, Master in International Sustainability Management

PIVOTS 2025: Students from ESCP, ESSEC and HEC confront climate disinformation through collaboration, creativity and critical thinking